An adventurous concept.
With a cool cartoon aesthetic
A super-fun project, Red Hat’s “Path To Cloud” campaign required a strong concept, with attention-grabbing visuals and stellar copy to bring home a memorable message.
Playing on the “find your path” message, I directed the written content to build on the ideal that – while traveling alone is fun and freeing – it always helps to know where you are going.
This concept resonated well with the client’s customers, who see themselves as happily independent. It also ties into the Red Hat ideal of enterprise-ready open-source software.
Together, the visuals and the content build a story that leads the audience to book an appointment with their guide to cloud readiness.
Client: Red Hat (via Elastic Digital)
Services:
- branding
- copy drafting
- content structure
- concept creation
- industry research
- illustration guidance/revision