Here’s a healthy checklist!
Multiple animations? Check.
Structured approach to message delivery? Check.
Friction-free page layout that enables audience responses? Check.
This campaign was designed to both raise awareness of pressing issues in medical establishments, identify potential business complications, and highlight CommVault as the leading solution provider.
Such striking visual style demanded a strong written component to maximise the message impact – without boring the audience.
In addition to the site content, this project required a series of direct-marketing emails, social sharing elements, a channel partner guide book and introductory email.
Client: CommVault (via Elastic Digital)
Services:
- branding concept
- copy drafting
- content structure
- industry research
- animation scripting and revision
Outcome:
- custom website copy
- custom animation scripting
- custom URLs
- SEO metadata
- custom lead triggers