A copywriter drafts written material for advertising, promotions, or marketing purposes.
In advertising, any written content is called “copy”.
And a copywriter is a professional who uses the written word to great effect.
Copywriters improve brand awareness by persuading target audiences to take action.
A copywriter doesn’t just know when to use an Oxford comma. They know if it matters to your audience.
As a professional copywriter with an agency background, I specialise in generating “remarkable” content. Copy that your target audience finds valuable. Copy that compels them to take action.
Copywriters usually follow a brief written by the concept manager, marketing manager or branding manager in collaboration with the CEO and other relevant stakeholders.
My experience includes:
- book blurbs
- social media
- white papers
- press releases
- brand taglines
- email campaigns
- animation scripting
- websites
- live video
- online ads
- brochures
- blog posts
- direct mail
- sales letters
How to tell if you need a copywriter
1) Do you have a specific message you need to get across?
2) Do you want have a select audience that you want to take a specific course of action?
If yes to any of the above, then chances are that you need a copywriter.